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China Outbound Market Overview

  • panda 11 outbound1 1-1On June 17, 2008 China opened up Special cities of Beijing, Shanghai and Tianjin, plus provinces of Jiangsu, Zhejiang, Hunan, Hubei, Hebei, and Guangdong where citizens were allowed to travel to USA as tourists.
  • On October 1, 2009, Special city of Chongqing and Provinces of Shanxi, Liaoning, Jilin, Heilongjiang, Anhui, Shandong, Guangxi, Hainan, Sichuan, Yunnan and Shaanxi were opened.
  • On Jan.30, 2011 Inner Mongolia, Ningxia and Fujian were opened.
  • There are still 10 provinces remain to be open. It is believed China will move ahead with these very soon.
  • There were 820,000 Chinese tourists who visited USA in 2009.
  • There were 730,000 Chinese tourists who visited to USA from Jan. to August 2010 a 33% increase compate to the same period of 2009.
  • Forecast is that there will be over 2 million Chinese tourists to visit USA by 2015. Annual increase rate is around 20%.
  • Total number of Chinese tourists visited all 140 destinations were 57.39 million in 2010. a 20.4% increase compared to 2009.

Source:  Panda North America, Beijing Office review of CNTA reports. May 15, 2011.